Why you need a side hustle

If you’re anything like me, one job isn’t enough for this life. You need to have a side project.

As I see it, you get one life, and you get the one you tolerate. We all have choices, however most of the time you avoid making choices. You follow established patterns of behaviour, repeating them over and over again. Some of these behaviours make you successful. You work hard and you get promoted, for example. Other behaviours, not so much.

The most precious thing you have is time. Once it’s gone you can’t get it back. For most of my life, I’ve been trying to break free from this cycle. I want more than the average. The way I’ve tried to do this? Side projects. Developing a business on the side while you work a normal job.

Successful side projects

Did you know that some of the most successful companies in the world started off as side projects while the founder worked a day job? Slack, Groupon, Twitter, Instagram, WeWork and many more all developed from side hustles, or totally different ideas which didn’t work.

Unsuccessful side projects

Of course, not everyone can be Slack or WeWork. Here are some side projects which didn’t fly as high as their founders hoped.

  • Coaches2Clubs – ferrying people to nightclubs by coach
  • CVbuilder – an automated way to create CVs
  • Gift Alerts – a reminder of when to buy a gift, with 3 presents all wrapped and ready to deliver
  • Sports Circles – circles for people with shared interests helping to achieve their goals
  • Outbound Sales – an outsourced sales business
  • Amplify – An employee content generating tool

There was one common factor in all of these unsuccessful startups. Me. I told you I’ve been doing this for most of my life! They’re not even all of them!

I’ve always wanted to own a business so have never stopped trying. I’ve tried to learn from all of these mistakes. For example, the disaster that was Coaches2Clubs taught me how to watch your costs!

How to start a side project

I know what you’re thinking. You’re thinking that you work hard enough at work, and you’re exhausted when you get home. You’re thinking that weekends are for relaxing. Where are you going to find the time to start a business?

If you have the unshakeable drive to start a successful business, you’ll find you can suddenly ‘unlock’ time.

When I worked in London, I had a 2-hour commute every day. While most people are looking at the Metro or Instagram, I was thinking about my business, writing, or building my following on social media.

When I’m in the shower, I’m visualising what a successful day is going to look like. I’m mapping out scenarios in my head. Joining up ideas. At the weekends, as soon my partner and my 3 children have gone to bed, I’m straight on the laptop and working away.

I accept that my brain is wired for this, and this all-or-nothing approach isn’t for everyone, but you’d be surprised how much time you can unlock when you really try. Sure, I like Netflix and chill as much anyone, but I want to run a successful business more.

My advice is to just have an idea that you can’t let go of. It doesn’t have to make money at first, just be a productive, useful way to spend your free time. Your idea will ignite the hustle within you, and the rest will follow. You take action.

My latest side project

I’m thrilled to say that my latest side project is now my full-time endeavour. Sales Confidence is the product of me unlocking time in my life, working hard to build a community.

I knew what I wanted, I’ve worked to execute on it, building a brand, a community with loyal members. I’m consistently publishing content, making sure my message stays front of mind with you. I’ve assembled a team of amazing collaborators. I’ve got a website and a logo. I’m doing good work and word is spreading.

I’ve learned to watch my health so I don’t burn out. I dial the hustle down when I feel I need to. Otherwise, it’s all systems go and I’ll see you at the top.

And you?

I’d recommend a side project to anyone. I’d go as far as to say you need it. I mean, do you really want to stand still while others are overtaking you? You have one life. Find the idea, find the time and discover the hustle.

How about you? Tell me about the side projects you’re involved in. How do you ignite your hustle? What’s your level on the ‘hustle barometer’? Leave a comment for the community down below.

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