The Top 10 Best SDRs in the UK

We asked you to nominate the best SDRs or BDRs currently working in the UK SaaS industry. Now, the results are in? Did you choice make the top 10? Let’s find out.

We received over 1000 nominations. On average, the top 50 had 5–10 nominations and the top 10, 30+ nominations.

What was interesting about the Top 10 in particular was they had votes from customers and standout nominations from their peers and leaders; highlighting the important contribution they are making to the companies they work for.

The nominations were then cross-checked with our Top 50 best SaaS Companies to Work For and CrunchBase data.

As Sales Confidence continues to promote and elevate the sales profession, it’s incredible to see the engagement at last night’s event with over 120 SDRs/BDRs present at Venatrix office, co-hosted with Ometria.

We are grateful for the following companies who continue to work with us to invest in future sales leaders:

Diamond Sponsor: Salesloft — the leading sales engagement platform, helping sales organizations to deliver a better sales experience for their customers. For more information visit

Event Sponsor: Ometria powers the marketing of hundreds of smart retailers — from the world’s fastest-growing retail brands to established high street names. Visit

Sponsors: Venatrix, Notion Capital, Pipedrive, Xactly, SalesSeek, Refract, Ebsta, Cognism, Kandidate, London & Partners, Jiminny, G2, Ingenio Group and SNP Communications

Thank you to everyone who sent in their nominations for the Top 50 Best SDRs in the UK. We’ve collated all the nominations and it’s time to give this year’s winner their crown. You can find the full Top 50 list on the Sales Confidence site, but in the meantime, here is the top 10.

10 — Jack Neicho

Jack Neicho

Sales Development Representative, EMEA



9 — Rhys Pedrick

Rhys Pedrick

Sales Development Representative



8 — Hugo Howard

Hugo Howard

Business Development Representative, Enterprise



7 — Avini Miriam Paul

Avini Miriam Paul

Business Development

Signal AI


6 — Thomas Little

Thomas Little

Business Development Executive



5 — Sophie Shevlin

Sophie Shevlin

Business Development Executive



4 — Sam Kempner

Sam Kempner

Senior Enterprise Business Development



3 — Ben Ward-Cochrane

Ben Ward-Cochrane

Senior Business Development Executive


2 — Gruff Walton

Gruff Walton

EMEA Manager, Sales Development



And the winner is…

1 — Sarah Walsh

Sarah Walsh

Business Development Manager



Congratulations to Sarah and every other fantastic SDR that made it on to our list. It’s great to work in an industry where there is so much talent. It’s also heart-warming to see so many more experienced SaaS sales professionals nominating their younger colleagues. Thank you to everyone who voted.

Who will win in 2020? Only time will tell!

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