#SaasGrowth2019 — Video Highlights (Part 1)

Back in June, we staged our second #SaasGrowth conference, at Here East, part of London’s Olympic Park. There were over 350 SaaS professionals in the audience, watching more than 40 of London’s foremost SaaS experts share their knowledge. Everyone had the best day and next year promises to be even bigger and better.

We’ve pulled together some video highlights for you, so even if you couldn’t be there, you can still soak up the knowledge.


Karen Muldoon — Coaching the new generation of sales teams

Who? — Karen is the UK Sales Leader at Zendesk, joining just over a year ago, after 8 years at Salesforce.

What? — Karen shared with us how absolutely essential coaching is in today’s world of sales. She went on to give us some useful coaching tips.


Don’t miss — Tech tips for coaches to help you focus on your strengths.

The #1 thing — Millennials don’t want a boss. They want a coach.


Richard Langham — Using sales enablement to be more client-centric

Who? — Richard Langham is MD EMEA at Highspot, helping deliver the industry’s most advanced sales enablement tools and software to improve marketing effectiveness and increase sales.

What? — Richard shared with us how to use content to start a conversation with your buyers at the start of the journey, then how to use it to turn customers into raving fans.


Don’t miss — How to know if you are too late to the table with a potential customer.

The #1 thing — ‘Organise and create impactful content but enable all touchpoints, including sales, to enable buyers and ease the journey.’


Vernon Bubb — Moving away from spreadsheet hell

Who? — Vernon Bubb is Director of Sales for EMEA at Clari, helping B2B organizations increase win rates, shorten sales cycles and improve forecast accuracy by using AI and automation.

What? — Vernon talked about the future of forecasting and how spreadsheets should be a thing of the past.


Don’t miss — The WhatsApp message from hell.

The #1 thing — Your forecast never sleeps. It should be a living, breathing snapshot of your business.


Dimitar Stanimiroff — Why sales teams are addicted to ‘hopium’

Who? — Dimitar is Founder and CEO at Heresy, a workflow and analytics platform that helps salespeople make data-driven decisions and allows sales teams to always stay in sync. Before launching Heresy, he was MD EMEA at Stack Overflow — the world’s largest developer community.

What? — Dimitar explained the concept of ‘hopium’, why salespeople are hopelessly addicted to it and finally, what we can do about it.


Don’t miss — The behavioural science behind ‘hopium’. Called the ‘endowment effect’, it is a psychological bias that inflates the value of any object we hold to us, because it’s our own.

The #1 thing — Learn to diagnose a deal before it is clinically dead! Holding on to it affects the accuracy of your forecasting. Get rid of it.


I hope you enjoyed these videos. While you’re watching, make sure you subscribe to our YouTube channel, so you never miss a video again.

If you would like to be in the room for our next Sales Confidence live event, make it happen by clicking here. Don’t miss out.

#SaaSGrowth2020 will be back next year, bigger and better than ever. Make sure you stay in touch. You do not want to miss it.

I look forward to seeing you.

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