James Ski agrees to become advisor to SNP Communications

I’m thrilled to be partnering up with Renn Vara, the Wizard of Silicon Valley, to provide more value to all our respective followers. Let me tell you all about it.


I first went to San Francisco in 2001. In fact, it was the first time I’d been to America. As I stood on the Golden Gate Bridge, looking at Alcatraz Island, I saw a bird flying across the sky. I remember thinking about how free it looked. I made a decision at that exact moment that one day I would be as free as that bird.

I felt at home in America. I love Americans’ enthusiasm. The ‘Nothing is too much trouble’ level of service. The ‘Have a nice day’ positivity.

It’s taken me 15 years, but I’m finally back there. Of course, it’s a bit different now. Since 2001, Apple invented the iPhone, Salesforce invented SaaS and the VC, Aileen Lee, invented unicorns! However, I’m certainly back now. In a big way.

Let me explain what I mean.

Sales Confidence feedback

Sales Confidence is on a mission to support and enhance the sales leaders and sales professionals in the SaaS sector. One of the things I have identified is the need for leadership and communications coaching in the industry.

Many sales leaders come to Sales Confidence events. They listen and they take back ideas. But when they ask me about programmes for executive teams to help presentation and leadership skills, I didn’t have an answer for that.

However, I was fortunate to be connected to one of the world’s best leadership and communications coaches, Renn Vara, the Wizard of Silicon Valley. He’s been coaching and advising SaaS startups that have achieved billion dollar valuations for the last 20 years, with his wife, Maureen.

The more time I spent with him, as well as seeing him speak at SaaSGrowth 2018, the more I saw the value in his offering. So I spoke with him about his company, SNP Communications, and what we can do together.

SNP Communications

In my opinion, SNP Communications is the world’s best leadership and communications agency.

But what do I know?

SNP Communications has been working with the world’s most exciting, fast-growing brands, for two decades. I’m talking about Salesforce, Google, Airbnb, PayPal, Cisco, LinkedIn. SNP has been working with them since their inception.

How about that for social proof?

SNP Communications are the people in the room with the top executives at early stages, advising them on how to:

· Organise their leadership huddles

· Present their vision to their employees

· Tell their story

· Communicate their message to the market

SNP Communications is proven to deliver high-value workshops and experiences across the SaaS industry and into the rest of corporate life.

Let’s get started

So, next time a sales leader asks me about programmes to enhance their leadership and communications skills, I have an answer.

I’m looking forward to introducing SNP Communications’ coaches and facilitators into the Sales Confidence community, as well as my own personal network from my time at LinkedIn.

Look out for my next article where I will tell you more about our strategic partnership.

If you would like to attend one of SNP Communications’ value-packed public workshops, use salesconfidence20 for a 20% discount https://salesconfidence.co/training/

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