Introducing Bigtincan – Facilitating the buying experience of the future

It’s time to meet a new Sales Confidence partner. It’s a pleasure to welcome Bigtincan to the Sales Confidence community. Let’s find out more.

One of the greatest things about leading Sales Confidence is when I can announce new partnerships with world-class sales tech companies, especially when they share my mission of improving salespeople’s performance, wellbeing, and mindset. Some of the brilliant partners we have onboard include Salesloft, Auxano, and Vidyard. Today, there’s a new name to add to the list – Bigtincan.

I’m thrilled to announce our new partnership with Bigtincan, through Adam Weekes, the Regional Manager for EMEA. After talking to Adam and his team, it’s clear that there’s such a synergy between Bigtincan and Sales Confidence. As we work together, you’ll notice the benefits as a Sales Confidence community member.

What is Bigtincan?

Bigtincan is here to help the world’s leading brands facilitate the buying experience of the future. With buyers more empowered than ever, sellers need to provide a buying experience where they engage, add value, and guide their buyers to the best decisions.

Bigtincan helps sales teams become more buyer-centric in three ways:

  • Making sure sellers have the right content at the right time – also informing marketers about what content works (and what doesn’t)
  • Helping sellers engage with buyers more effectively
  • Building training modules for sales teams so they can deliver better buying experiences (since Bigtincan’s acquisition of Brainshark in 2021)


Bigtincan is a global sales enablement leader with more than 2000 customers worldwide, including blue-chip brands like Nike, Red Bull, and Dell. It currently has a headcount of 500 in 22 offices globally and is recognised as a leader by Gartner and Forrester.

But Bigtincan is not stopping there. It has huge ambitions to expand in EMEA, recently setting up a development centre in Scotland focused on data science and R&D, and hiring some brilliant people.

Introducing Adam

Adam Weekes is Bigtincan’s Regional Manager for EMEA. He joined Bigtincan in 2020 as an AE after some time at Cyance and Clearvision. Before joining the world of sales, he spent seven years in the British Army as a Royal Engineer. Having been in the Army, Adam knows all about dealing with pressure situations and building relationships. It’s been great working with him as we’ve forged our partnership. 

For Adam, partnering up with Sales Confidence makes perfect sense:

‘I like the content Sales Confidence produces, and if it’s valuable for me, it must be valuable for other salespeople. One of our objectives for Bigtincan is to be a thought leader in the sales industry; Sales Confidence brings the expertise and the relationship with the community that we want to be a part of. We produce content too, but it’s all about building that relationship, so partnering with thought leaders like Sales Confidence is valuable.’

Shared philosophy

From my point of view, I can’t wait to work more closely with Adam and Bigtincan. Bigtincan is here to make salespeople perform better, which in turn improves their mindset and wellbeing. It’s what we’re all about at Sales Confidence. 

I’m looking forward to being a megaphone for Bigtincan, letting the sales community know that they’re here and why you need them in your tech stack. So, there’s a lot planned, including:

  • We’re launching a dedicated sales enablement podcast series with partners including Bigtincan and BPM Works. Look out for more news on this…
  • Adam Weekes will be speaking at SaaSGrowth Live 2022 on July 6thregister for your free ticket here
  • More Sales Confidence content to show you Adam’s thoughts on sales and the benefits of Bigtincan


Here’s to a long and successful partnership!

Don’t miss SaaSGrowth Live 2022

SaaSGrowth, Europe’s No.1 sales, revenue and marketing leadership conference, is back for our 5th year, bigger and better than ever! 

Our speakers (including Adam Weekes from Bigtincan) will be sharing their insights and experiences, from building high performing sales teams and supporting their wellbeing to developing your growth strategy.

We’ll be joined by 1500+ sales leaders and managers, with networking sessions throughout the day to help you expand your professional network.

Click here to see the full line-up and grab your FREE pass. 

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