How to switch off before a big meeting

Ever been so wired about a meeting the next day that you couldn’t sleep the night before? You’re not alone. 2 SaaS sales experts tell us how they get their Zs before they meet the Cs.

Last month we staged our 5th Sales Confidence live event at GoCardless HQ London. We had 100 SaaS enthusiasts watching two sales leaders, a consultant and a coach sharing their secrets. Even if you couldn’t make it, we want to share the inspiration and education with you through our articles.

Question time

After the last speaker, it was time for questions from the floor. Here’s one from, actually I don’t know who asked it. If it was you, please let us know!

‘One of the biggest issues I have is switching off my brain and not sleeping, knowing that I’ve got to perform the next day. Do you have any insights about this?’

Interesting question, and a situation I’m sure we’ve all found ourselves in. It’s a vicious circle. You can’t sleep because you’re wired, but you know you’ll be exhausted the next day, so you worry about that instead of sleeping! What can be done? Let’s find out.

Martin Tucker

As the coach on our panel, experienced in helping sales leaders maximise their potential, it’s only natural that Martin Tucker would answer first.

‘What’s probably happening is you’re creating realities in your brain which is causing you these issues. I’m not a doctor or anything, but what that suggests is that you’re not being in the present moment.’

‘Try some meditation to understand the true nature of thought. We have between 50,000 and 70,000 thoughts per day. Some of those, we’re conscious of. Some of those, we’re not conscious of.’

‘Imagine if you’re a skier doing the slalom. You’ve got 50,000 thoughts coming at you. They’re the flags you have to ski around.’

‘Red flags are the ones that make you nervous, bad thoughts. Green flags are the good ones.’

‘When a skier sees a red flag, he doesn’t stop and go round it over and over again. It would be a waste of time. But that’s what we tend to do with our thoughts. You have to practise and understand that thoughts come and go. Be in the present.’

Hannah Godfrey

Hannah, our startup advisor from Winning By Design, had more to add.

‘Before sleeping, one of the things I find really useful is to write everything down. I have a notebook by my bed, and when I look at it in the morning I think, ‘What a load of gibberish!’, but it actually works.’

‘It gets the thoughts out of my head and on the paper. Then I can sleep.’

James Ski

No one asked me my thoughts on this question at the event, but this is my article, so I’m going to tell you now!

I agree with everything Martin and Hannah said. I find meditation really helps me calm down and get in the moment.

However, I also like to do something a bit different. I totally reverse the situation and make my sleep the night before, part of the journey towards success.

I set goals for my success, and I visualise them so hard that I actually end up dreaming about them. I feed my dreams with positive visions that motivate me when I’m awake. For a deeper explanation of how I do this, I wrote an article at the start of the year. You can read it here.

How about you?

Over to you now. How do you switch off the night before a big meeting or presentation? Let us know in the comments below.

Goodnight. Sleep tight!

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