How much unrealised potential is there in your sales team?

Refract will be joining us at our first ever SaaSGrowth Summit this November. This is great news. Let’s find out more about them.

Introducing Refract

Refract is THE tool for recording and analysing sales conversations. 

Founded in 2015 and based in Newcastle, Refract is one of the rising stars of the UK SaaS industry. Its co-founders, Kevin Beales and Richard Smith, have been friends of Sales Confidence and SaaSGrowth from the start. It’s great to see them finding success. Current happy customers include Showpad and Akkroo.

What we love about Refract is that they appreciate that even with all the innovative tech available, sales is still about conversations between humans. It’s something we’ve always believed and still do today. Refract exists to make people have better sales conversations. It helps create coachable moments so salespeople can learn how to sell more effectively. What could be better?

How it works

Refract is a call listening and analysis platform for salespeople. It highlights the decisive and defining moments of sales conversations, surfacing coachable insight specific to your business and reps. 

When you can listen to calls and go through them together, mistakes and missed opportunities can be remedied. Refract allows great moments to be shared amongst the team, with the best calls are made available in a searchable library. It also integrates seamlessly with the rest of your tech stack, such as Salesforce, SalesLoft and HubSpot.

With Refract, you can close the gap between your top performers and the rest of your sales team. It empowers reps to learn from their peers, explore a best practice playbook and track their progress, all in one place. You can also reduce ramp time for new hires with improved coaching and personalised feedback. 

Most importantly, Refract helps you turn lost deals into won deals. Being able to pinpoint exactly where a conversation took a downturn gives you the opportunity to fix it. In sales, that can be priceless.

See you at the SaaSGrowth Summit

SaaSGrowth Summit is an all-day event for leaders in sales, marketing, sales operations or sales enablement. 

  • Friday, November 22nd
  • 0830 – 1500
  • Andaz Hotel, 40 Liverpool St, London

If you’re:

  • A revenue leader
  • Leading an organisation with between 25 and 500 salespeople
  • Planning to upgrade your tech stack or go through a sales transformation in the next 3-18 months

…you need to be at #saasgrowthsummit19 to meet Refract and ten other terrific tech partners. Remember, it’s on Friday, November 22nd.

When you register, we’ll ask you to complete a short, 7-question survey so we can provide you with the best networking opportunities and introduce you to the most relevant technology partners. It’s all part of the SaaSGrowth service.

So, don’t miss out. Grab your ticket to the SaaSGrowth Summit today. Click here to find out more.

Don’t forget to visit our new SaaSGrowth Summit website.



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