5 ways to turn small failures into big wins


Even the best salespeople don’t close every deal every time. But, they do know how to turn every setback into an opportunity. Let’s find out more.

The old saying that ‘you can’t win ’em all’ is all the more appropriate in the world of sales. Even the best salespeople get the phone slammed down on them, say the wrong thing at a meeting or forget a vital piece of the pitch. The difference between the best and the rest is — they do it less often, and when they do fail, they turn it to their advantage.

In this article, we’ll look at five ways to deal with small failures, so you can succeed more often. Let’s find out more.

1 — Learn from failure

Failure is only a problem if you don’t learn from it. If you make a mistake, firstly, acknowledge it rather than ignore it. If a prospect hung up on you, don’t put it down to them having a bad day. Accept your part in it.

Then, analyse why it happened. Be honest about what went wrong and what you could have done better. With every setback comes the opportunity to learn and improve.

When you look at failure in this way, you actually learn to embrace failure. Every failure is a step in the right direction, one step nearer to discovering the correct way.

2 — Keep going

When you make a mistake in sales, it’s easy to retreat into your shell and keep quiet for a while. This is the wrong thing to do. Fear of failure cannot be a reason not to try something.

The key to consistent results is consistent action. So, you need to get back on that phone or off to that next meeting as quickly as possible. Perhaps there is a way you can rescue the situation: snatch victory from the jaws of defeat?

Your sales confidence will grow as success comes back to you.

3 — Get help

Remember that you’re never alone, even if it sometimes feels that way. You have people around you who can help you get your confidence back, as well as help you overcome the challenges you face.

Talk to your manager. Talk to your colleagues. Talk to your mentor if you have one. Be upfront about what happened. They’ll probably be able to give you ideas about what they did when in similar situations. If nothing else, they’ll reassure you that failure isn’t the end of the world.

4 — Stay positive

Getting your mindset in the right place is as important as building up your skills when it comes to bouncing back from failure.

Do not be too hard on yourself. Accept that failure happens, then move on. Negative self-talk can be dangerous.

Remember that in a week or so’s time, you’ll probably be laughing about what happened. Nothing is so serious after the dust has settled.

5 — Go back to basics

Finally, use your mistake as an opportunity to evaluate everything else you do in your sales role. Chances are, if you did one part of the sales process incorrectly, you’re probably doing other parts wrong too.

Take a step back and look at how you do the basics of your job. Are there areas which you have been slacking off? Try to see problems before they appear.

Over to you

Those are our five ways to bounce back from a failure in your sales role. Now, we want to know what you think.

Are you brave enough to share some of the mistakes you have made with the Sales Confidence community?

Let us know how you dealt with it and turned it into success.

Leave us a comment below.

No Comments

Post A Comment