23 Jul Moderated by Shabri Lakhani – CEO and Founder, SalesWorks: Superstar Sales Leaders Debate the Future of Sales Development
Owen Richards – CEO and Founder, Air Marketing Buyers know when you’re selling to them Buyers are wise to your tactics. If you’re trying to BANT them, MEDDIC them or Sandler them, they know – and they don’t like it! Following a playbook doesn’t work as well...