What is Sales Confidence?

Sales Confidence is a growing movement that champions the UK’s SaaS sales leaders and the next generation of SaaS sales talent.

A fast-growing community of sales professionals, we love our work, are excited about helping build and grow the digital economy and are passionate about helping young people as they progress through their careers.


Sales Confidence was created and launched by James Ski in 2017 as a blog and a series of B2B SaaS Sales networking events in London for the top 10% of sales leaders and those who want to learn from and join them.


Fanatical about sales, recruitment and the Saas industry, James ranks number one in the world at Linkedin on its Social Selling Index (2016 and 2017) with a score of 97/100. He works closely with executives at FTSE 100 and 250 companies, consulting and advising them on how to attract, hire and retain people.


James got the SaaS sales bug back in 2009 when he started working at Huddle, the team collaboration app. He was in charge of selling Huddle’s solutions to large enterprises, pitching at C-Suite and board level and got to set up Huddle’s first outbound sales team.


“I loved every minute of it. It was great being part of such a fast-moving industry. You could see a tech revolution happening before your eyes. Every day there seemed to be something new happening. I was hooked.”


“I found myself drawn further into this world. I discovered TechCrunch and Business Insider. I learned about Predictable Revenue. I heard about the goings-on at Y-Combinator and found out what a unicorn was. I was definitely becoming a SaaS geek!”


However, James could also see that all these exciting people and all these amazing events, were outside of the UK. There didn’t seem to be anything that appealed, based in London. Aha…James had his light bulb moment!

​Why Sales Confidence?


Why did James choose the name Sales Confidence?


“Well, sometimes I think we salespeople get a bit of a bad press. It’s time to start owning the word ‘sales’ again. Sales is the fundamental driver of any business. In fact, without sales, you don’t have a business. We, sales people, make business happen. Salespeople are highly rewarded in most companies, this should be celebrated rather than resented.


As for confidence? Confidence is a critical element of a sales leader’s performance. If you’re not confident, you’ll struggle to sell. Confidence inspires everyone around you, and again, it should be celebrated.”

Join Us


Join us at Sales Confidence if you’re ambitious; want to accelerate your SaaS sales career to the next level; want to network with the best and are interested in helping inspire the next generation.


Check out our list of events and take a look at our Sales Confidence Skills Series – to see what you can learn from the Sales leaders that are already smashing it!


And, if you have sales expertise you’d like to share with the community in an article or blog or want to suggest a speaker or a topic for our next event email us on james.ski@salesconfidence.co