What’s your go-to self-talk line?

4 SaaS luminaries (and me) share their self-secrets. What do we tell ourselves to psyche ourselves up, calm ourselves down and shut ourselves off?

Last month we staged our 5th Sales Confidence live event at GoCardless HQ London. We had 100 SaaS enthusiasts watching two sales leaders, a consultant and a coach sharing their secrets. Even if you couldn’t make it, we want to share the inspiration and education with you through our articles.

Question time

After the last speaker, it was time for questions from the floor. I got the ball rolling with a couple of my own. My first was:

‘Is there a line that you have that is your go-to self-talk line? Something that keeps you in the right frame of mind and gives you a positive mindset?’

This is an aspect of motivation that is really interesting to me. I believe what you tell yourself in your head is the key to ‘sales confidence’. I really wanted to know if other successful SaaS people feel the same way.

Anna Baird

Startup consultant Anna kicked off in typically fine style.

‘Yeah. You’re a bad-ass motherf**ker!’

Luckily, Anna expanded on that.

‘When I go to a meeting and I know I’m going to have to perform, I listen to pump-up music. I’m not super cool though. I listen to Zayn.’

Anna also recommended arriving early for a meeting so you can go in the bathroom and stare at yourself in the mirror for a while.

Marcus Oulds

Marcus is Director, Enterprise for our hosts, GoCardless. He has a more practical inspiration.

‘I’m getting married soon. My fiancée has expensive tastes. I just think of the bills!’

That’s something a lot of us understand! Marcus went on from there.

‘I used to be a terrible procrastinator. Everything was last minute. What I do now is think, ‘Do I want to be in that position again? Was I happy with the work I delivered? The answer is usually no.’

That’s a great idea. Thinking back to times when you weren’t so happy is a great spur to succeed in the moment.

Hannah Godfrey

Growth specialist at Winning By Design, Hannah takes a different approach.

‘I take the opposite view. In this always-on world, with email and phones, I have to shut myself off. I meditate every day. I go on retreats multiple times a year where I shut everything off for a week. No one can reach me. It keeps me sane.’

No self-talk lines, just silence and calm. Sounds good to me.

Martin Tucker

I knew our resident SaaS sales coach, Martin Tucker, would have a lot to say about this. But first, a little story.

‘Last time I meditated was outdoors and I got shat on by a bird!’


‘My line is, ‘Control what you can control.’ There are so many things that are out of our control which are so easy to be affected by. It’s raining. You stubbed your toe. You got crushed on the tube. You can’t do anything about them, but it’s easy to let it affect the rest of your day.’

‘I’m also into nutrition and fitness. Another mantra is ‘Keep grinding’. If I don’t sell, I don’t actually eat!’

James Ski

No one asked me what I thought, but this is my article so I’ll tell you now!

Actually, self-talk is something I’m massively into. I think it’s essential. I’ve had my own experiences with mental health, which you may have read about if you follow me on LinkedIn.

I feel it’s vital to believe in your own potential and to be specific about exactly what you want. I’m big on writing down my goals, visualising them, even dreaming about them. I tell myself that it’s possible, that I can do it. I can achieve everything I want.

Aside from that, I also like to take lots of time out. It’s great to have weekends away where I can totally shut myself off. You can’t beat a nice massage or a spa weekend!


How about you? What lines do you say to yourself in your head to motivate you? How do you stay positive in this stressful world? Leave us a comment to let us know.

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